The short answer: yes, and they come in two kinds. A combo ticket bundles a fixed set of attractions, such as Madame Tussauds, the London Eye and SEA LIFE, for less than buying them separately. An attraction pass, like the Go City London pass, gives you entry to many sights on one flat-price ticket. Both save money if you visit enough, and both are cheapest booked online. Which one wins comes down to how many attractions you will actually see.
London is one of the world's great cities to visit, and one of the more expensive to sightsee in. Individual entry fees stack up fast, so combo tickets and attraction passes exist to soften the blow. Used well, they save real money and time. Used carelessly, a pass can cost more than the tickets you would have bought anyway. Here is how each one works, which to choose, and how to make it pay.
Combo Tickets vs Attraction Passes
The two are often lumped together, but they work differently, and the difference decides which saves you more.
- A combo ticket is a fixed bundle, a set two, three or five attractions sold together at a discount. You know exactly what you are getting. Good when you want a specific handful of big hitters.
- An attraction pass is a flat-price ticket that opens the door to many attractions for a set number of days or a set number of sights. Better value the more you pack in, but only if you actually visit enough to clear the price.
The Main Combo and Pass Options
The Go City All-Inclusive London Pass
The big one. A single pass covering more than 100 attractions, including the Tower of London, the London Eye, a hop-on hop-off bus tour and a river cruise, valid for a set number of days. It is the best choice if you are a fast-paced sightseer packing in several paid sights a day. See the All-Inclusive London pass.
The Go City Explorer Pass
The flexible sibling. Instead of unlimited days, you pick a set number of attractions, usually between two and seven, and visit them at your own pace within a longer window. Better if you sightsee slowly but still want a few of the big names at a discount. Compare the Explorer pass.
Merlin's Magical London Pass
The family favourite. One ticket to five Merlin attractions, Madame Tussauds, the London Eye, SEA LIFE, the London Dungeon and Shrek's Adventure. If your trip is built around these crowd-pleasers, it is far cheaper than five separate tickets. Two and three-attraction Merlin combos exist too, such as the London Eye with Madame Tussauds. Check Merlin combo tickets.
Individual Combo Tickets
You do not need a full pass to save. Booking platforms sell tidy two and three-attraction combos, the Eye with a cruise, a museum with an exhibition, and so on, at a discount to single tickets. Handy when your list is short. Browse London combo tickets or compare on GetYourGuide.
Combo and Pass Options at a Glance
| Option | Best for | Covers | How it is priced |
|---|---|---|---|
| All-Inclusive London Pass | Fast-paced sightseeing, several sights a day | 100+ attractions, incl. Tower of London, London Eye, hop-on hop-off, cruise | Flat price by number of days |
| Explorer Pass | A few big names at your own pace | Pick 2 to 7 attractions from a list | By number of attractions chosen |
| Merlin's Magical London Pass | Families | Madame Tussauds, London Eye, SEA LIFE, London Dungeon, Shrek's Adventure | Fixed 5-attraction bundle |
| Merlin 2 or 3-attraction combo | A couple of headline sights | e.g. London Eye + Madame Tussauds (+ SEA LIFE) | Fixed bundle |
| Platform combo tickets | Short, specific lists | Two or three attractions paired | Per combo |
Attractions and inclusions change, so confirm exactly what is covered on the live booking page before you buy.
See the London pass and combos Compare attraction tickets
Are Combo Tickets and Passes Worth It?
Sometimes, and it is worth doing the sums rather than assuming. A pass pays off when you visit enough paid attractions to clear its price, roughly three or more a day for the All-Inclusive pass. If you sightsee at a gentle pace, love London's many free museums and parks, or only want one or two attractions, single tickets or a small combo will be cheaper. The passes advertise savings of up to around 50 percent, but that figure only applies if you keep busy.
The honest test: write down the attractions you genuinely want to visit, add up their individual online prices, and compare that to the pass. If the pass is cheaper, buy it. If it is close, buy single tickets and keep your freedom. Do not let a pass rush you into a punishing schedule just to justify the cost.
How to Make a Pass Pay Over a Few Days
The trick is to group attractions by area so you are not crossing London to use your pass. Cluster the Tower of London and Tower Bridge, then the South Bank sights around the London Eye, then the museums and palaces on another day. Use the included hop-on hop-off bus to move between them and the river cruise to rest your legs. For a ready-made plan, follow our 3-day London itinerary and pick your sights from the most visited attractions.
Prefer to skip the Tube between sights? A private chauffeur-driven day can string several attractions together with no queuing for transport, dropping you at each door. Our sister company Chauffeurz runs a London Highlights private tour for exactly this. It is a comfort upgrade, not a saving, but a welcome one with family or on a tight schedule.
Tips for Buying Combo Tickets
- Book online and in advance. Combo prices beat the gate, and popular passes and dated attractions can sell out in summer.
- Do the maths on your own list. A pass is only a bargain if it undercuts the tickets you would actually buy.
- Match the pass to your pace. All-Inclusive for busy days, Explorer for a slower trip, a Merlin combo for a family focused on a few big attractions.
- Check what is included this year. Attraction line-ups change, so confirm your must-sees are on the pass before buying.
- Use free sights to fill the gaps. London's great museums are free, so build them around your paid attractions rather than paying for a pass you cannot fill.
Planning further? See the best things to see in London and our guide to the best sightseeing tours.
Frequently Asked Questions
Are there combo tickets for London attractions?
Yes. You can buy fixed combo tickets that bundle a set of attractions at a discount, such as the London Eye with Madame Tussauds, or an attraction pass like the Go City London pass that covers many sights on one flat-price ticket. Both are cheaper than separate tickets if you visit enough.
What is the best combo ticket or pass for London?
It depends on your pace. The All-Inclusive London pass is best for fast sightseeing across many attractions, the Explorer pass for a few big names at a slower pace, and Merlin's Magical London Pass for families focused on Madame Tussauds, the London Eye and SEA LIFE. Match the option to the list you actually want to visit.
How much can you save with a London pass?
The passes advertise savings of up to around 50 percent against buying each ticket separately, but the real saving depends entirely on how many attractions you visit. Pack in three or more paid sights a day and a pass usually wins. Visit slowly and single tickets can be cheaper.
Is the London Pass worth it?
It is worth it if you are a busy sightseer who will visit several paid attractions a day, since it clears its price quickly and adds a hop-on hop-off bus and a cruise. It is not worth it if you move slowly, prefer free museums, or only want one or two sights. Do the maths on your own list first.
What does the Go City London pass include?
The All-Inclusive pass covers more than 100 attractions, including the Tower of London, the London Eye, a hop-on hop-off bus tour and a river cruise, for a set number of days. The Explorer version lets you choose a set number of attractions instead. Line-ups change, so check the current list before buying.
What is the Merlin's Magical London Pass?
It is a single ticket to five Merlin attractions, Madame Tussauds, the London Eye, SEA LIFE, the London Dungeon and Shrek's Adventure. It is aimed at families and is far cheaper than buying all five separately. Smaller two and three-attraction Merlin combos are also available.
Do combo tickets include the hop-on hop-off bus and a river cruise?
Some do. The All-Inclusive London pass typically includes both a hop-on hop-off bus tour and a Thames river cruise, and many bus tickets bundle a cruise on their own. Always check the inclusions on the specific ticket, as they vary by operator and pass.
Can I use a combo ticket or pass over several days?
Usually yes. Passes are sold by a number of days or a number of attractions and are designed to be spread across a trip. Fixed combo tickets are often valid for a period rather than a single day. Check the validity window when you book so you can plan at a comfortable pace.
The Bottom Line
Combo tickets and attraction passes are a genuine way to save in London, as long as you match them to your trip. Pick a fixed combo for a short, specific list, a Merlin pass for a family of big attractions, and the Go City pass for fast-paced sightseeing across many sights. Add up your own list first, book online, group your sights by area, and the savings look after themselves.
About the Author
Sources and fact-check
Pass and combo details were checked against Go City's own London pass information and the Merlin attractions' multi-attraction ticket listings in September 2026. Attraction line-ups, inclusions and prices change with the season, so confirm the current details on the live booking page before you buy.
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Clara Whitby is Welcome2London’s AI travel curator, known to readers as The Londonologist. She was created by our editorial team to help first time visitors plan London and the rest of the UK with confidence: where to stay, how to get around, what is worth your money and what you can happily skip. Every guide she presents is researched from official sources and checked by the Welcome2London team before it goes live.
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