Planning your dream London getaway? Good call. London is packed with history, world-famous sights, buzzing neighbourhoods, and yes, plenty of chances to blow through your budget before lunch.
London attraction passes are here to save the day. These handy passes give you access to top attractions across the city at a discounted rate. But which one’s right for you? Where do you buy them? And how do you save the most?
We’ve got you covered with a deep dive into the best passes, pro tips, and (you guessed it) 7 brilliant ways to save.
🎟️ What Are London Attraction Passes?
London attraction passes are prepaid cards or digital tickets that grant access to multiple attractions across the city, often at a significant discount. Think of it like an all-you-can-see buffet of London experiences, minus the soggy sandwiches.
Popular passes cover world-famous spots like:
- Tower of London
- The Shard
- Westminster Abbey
- St Paul’s Cathedral
- London Eye
- Thames River Cruise
- And loads more…
Whether you want to blitz through landmarks or take a slow-and-scenic route, there’s a pass that suits your vibe.
🧠 7 Brilliant Ways to Save with London Attraction Passes
Let’s break down the clever ways to make your pass work harder than a London cabbie in a rainstorm.
1. Choose a Pass Based on Your Travel Style
Not all sightseeing passes are created equal. Are you a power tourist who loves ticking off 10 things a day? Try The London Pass for unlimited access.
Prefer to cherry-pick your must-sees over a week? Go for the Go City: London Explorer Pass. With passes ranging from 2 to 10 attractions, you’ll only pay for what you plan to use.
2. Plan Your Freebies Around Your Pass
Good news: some of London’s best museums and galleries are free! Mix them in with your pass-access attractions to maximise value without burning out.
📍 Free gems include:
💡 Combine free days with pass days for better pacing and lower costs.
3. Ride the Hop-On Hop-Off Bus Like a Pro
Many passes include a 1-day ticket on the famous double-decker sightseeing buses. These are more than just photo ops—they’re a super convenient way to get around.
💡 Use the bus as your primary mode of transportation for the day. Save on Tube fares and soak up the commentary as you go.
4. Target the High-Value Attractions
Here’s a secret: some London attractions are pricey. That’s where passes shine.
🎯 Prioritise these big-ticket experiences:
- Tower of London (£varies)
- Westminster Abbey (£varies)
- The View from The Shard (£varies)
- Thames River Cruise (£varies)
Even hitting two or three in one day can cover the cost of the pass.
5. Start Sightseeing Early
Time is money, especially when your pass is activated by calendar days (not 24-hour periods). The earlier you start, the more you can squeeze in.
6. Use Welcome2.London to Compare and Book
Which pass is right for you? Let Welcome2.London does the heavy lifting.
They offer:
- Booking comparison tools on every attraction page
- Honest reviews and up-to-date prices
- Guides for planning the perfect London adventure
Seriously, don’t buy a pass without browsing here first.
7. Avoid Peak Hours (and Headaches)
Many attractions are jammed on weekends or afternoons. Go early or midweek for shorter lines, better views, and less stress.
💡 The less time you waste in queues, the more value you get from your pass.
📚 Top 5 London Attraction Passes Worth Exploring
Now that we’ve covered how to save, here’s where to buy the top-rated London attraction passes:
1. The London Pass®
📍 Over 90 attractions | 💰 From £89 (1-day) | ⌚ 1–10 consecutive days
A heavyweight champ of city passes—access dozens of top landmarks, plus a free guidebook and skip-the-line perks.
2. Go City: London Explorer Pass
📍 Choose from 85+ spots | 💰 From £59 (2-choice pass) | ⌚ Valid for 60 days
Ideal for slower-paced travellers. Select 2 to 7 attractions and visit them at your convenience. No rush.
3. Sightseeing Pass: FLEX Pass
📍 42+ attractions | 💰 Based on choices | ⌚ Valid 60 days after activation
Includes Madame Tussauds, London Dungeon, and SEA LIFE—bonus discounts on restaurants and shops.
4. Merlin’s Magical London Pass
📍 London Eye, Madame Tussauds, SEA LIFE, Shrek’s Adventure, London Dungeon | 💰 From £varies
Great if you’ve got kids or love themed attractions. Visit all five within 90 days of your first visit.
5. Welcome2.London Custom Passes
📍 Mix & match with real-time deals | 💰 Varies | ⌚ Flexible
Tailored to your travel style and perfect for planners. Their booking comparison feature is a game-changer.
🚗 Get Around in Style with Premium Chauffeur Service
London’s public transport is iconic—but it’s not always glamorous. If you’re short on time, travelling with family, or just fancy a bit of luxury, Premium Chauffeur Service is a smart upgrade.
🏆 Why It’s Worth It
- Zero hassle: Door-to-door pickups from your hotel, airport, or wherever you fancy.
- Comfort and class: Sleek cars, polite drivers, and clean interiors.
- Perfect for tourists: Skip the Tube stairs, strike off your bucket list in style.
🎯 Perfect for airport transfers, day tours, or just a posh dinner out in Mayfair.
📞 Booking Your Ride
- Call Centre: +44(203)8264125
- Office Hours: 09:00–17:00 / Mon–Fri
- Email: contact@chauffeurz.london
Or book directly through the Premium Chauffeur Service feature on Welcome2.London’s platform.
📌 Summary: Your London Adventure, Sorted
Let’s face it—London isn’t cheap. However, with the right strategy and the help of London attraction passes, you can unlock the best of the city without breaking the bank.
✨ Here’s your plan:
- Use passes to hit the city’s highlights for less.
- Book through Welcome2.London for the best comparison tools and prices.
- Travel stress-free with our Premium Chauffeur Service.
- And finally, follow the seven brilliant ways to save—they work!
Whether you’re travelling solo, as a couple, or with the whole crew, your perfect London trip starts with the right pass.
